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Marketing & Branding Solutions
Amplify Your Local Marketing Efforts
Trusted Choice is the national marketing brand used exclusively by members to help consumers understand the value that an independent agent offers. Get help creating an advertising campaign, content for your social media channels, or complete a digital review to see how you can optimize your website and social channels. Trusted Choice offers multiple free resources, tools, training and financial support for utilizing cobranded marketing materials. Some benefits of co-branding include: |
Member Marketing Resources |
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Customizable Ads & Videos Trusted Choice has worked with a national advertising firm to develop various advertising campaigns that are able to be used by our members. Professionally produced and consumer tested, these campaigns highlight an independent agent’s ability to offer better choices for consumers through access to multiple insurance companies. All of these campaign materials are available as part of your membership and can be customized for free with your photo or agency logo and contact info. Digital Website & Social Media Review The Trusted Choice Digital Review provides one-on-one consultation and a detailed report on how you can improve your agency website and social media outlets. You'll walk away with an actionable report that spells out your next steps. And if you want to know how your agency's marketing compares to other agencies, Trusted Choice can help with that too. Marketing Reimbursement Program Trusted Choice will reimburse a portion of expenses incurred in a calendar year by members for co-branding advertising and marketing materials or making certain digital improvements for your agency. This is not meant to replace your agency's brand, but to complement it by including the Trusted Choice branding in your marketing efforts. |
Leads & Referrals
With TrustedChoice.com, consumers are able to search for a local agent or request an online rate quote. All members are listed on the agency locator on TrustedChoice.com as a member benefit and have the option to purchase an advanced subscription where they can receive enhanced benefits, making them more visible and attractive to online consumers.Additional Resources
Agency Social Media Guide Become a Social Media Expert |
Social Media Best Practices Webinars with Tips for Agencies |
Social Media Training Training Based on Your Experience |
Hard Market Toolkit Tips to Navigate the Hard Market |
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| @ 2023 Independent Insurance Agents of Maryland, Inc |
